Michael Renner, 1961, experienced the digital revolution first-hand when he went to work for Apple Computer Inc. and The Understanding Business in California in 1986, just after completing his diploma as Graphic Designer at the Basel School of Design. Research and reflection upon the meaning of images in the context of digital tools became the central theme of Renner’s practical and theoretical design activities. Since 1990, he has his own design Studio in Basel with corporate and cultural clients. He started teaching in 1990 in the Visual Communication Institute at the Basel School of Design (HGK Basel FHNW) with an emphasis on Information Design, Interaction Design and Design Research. In 1999 he was named chairman of the institute. From 2005 until 2013 he was member of «eikones», the Swiss National Center of Competence in Iconic Research and the European research network «What Images Do». His approach to develop research activities in the field of design is based on the aim to further develop existing competencies of image creation. With this approach of gaining knowledge through the creation of images the design process becomes the central research theme and a methodology at the same time. He has lectured and taught workshops in Europe and abroad. Renner is in the advisory board of Visible Language and member of the Aliance Graphique Internationale (AGI).